Choosing colors for a design is almost as important as the overall design itself. Since colors can make people feel a certain way, it is imperative that you have one that matches the overall tone you wish to convey to your visitors.
One of the most common mistakes is putting colors that do not reflect each other well into a design. I highly recommend that you use some web-based tools or websites such as ColorMatch 5K or ColourLovers to find a good color scheme for the design. You should review these color schemes while keeping mind the mood you want to set through your layout.
White suggests truthfulness, clean, or purity. White is a great background color for business related websites.
Black suggests evil, sophistication, or power. It is an ideal choice for text color on a light background. It can be a hard color on the eyes for a background when used with white text though.
Red suggests sex, passion, or aggressiveness. According to some in the business world, it can be identified with debt. It is said to be the most emotionally intense color that stimulates faster heartbeat and breathing.
Blue suggests trust or dignity. It is probably the most popular color for the business world. Many say is suggests responsibility in the business world.
Green suggests abundance, freedom, or growth. In the business world it might represent wealth.
Brown suggests politeness or helpfulness. It is a rare color used in layouts and may stand out among the rest if used properly.
Gray suggests earnestness. In the business world is suggests traditional or conservative. It is a great background color as well, likely a little easier on the eye than just white when used with a dark text color. It is great with almost any other color.
Pink suggests a nurturing or innocence. A good color choice if you are targeting a younger and primarily female audience.
Purple suggests royal, luxury, or wealth. Purple seems to be a favorite among the artistic community but really has no meaning in the business world.
Orange suggests pleasure, warm, or ambition. It is another color you do not see to much in web design.
Yellow suggests happiness, cowardice, or jealousy. It should not be used on a lighter colored website. It is extremely difficult to read if not used properly.
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